Marketing Database Management Company
Client profile - DataBanque is the leading provider of marketing operations services to manufacturers with complex sales channels. They provide the critical back-office functions that make sure their clients’ marketing and sales programs deliver bottom-line results.
Challenge – DataBanque gains the majority of its leads from 3 key tradeshows each year. After attending and working the floor of each show they were netting 3-4 leads which rarely materialized into closed sales. No tangible ROI on their tradeshow investment.
Solution – Established a Pre-Show planning and at-show marketing process. We developed a pre-show process. This consisted of obtaining a list of exhibitors prior to the show and prioritizing them by importance. The “A” list for example, were hot prospects that had shown interest at one time, but fell off the radar. The “B” list were companies they were interested in engaging with and so on. Read more.
Commerical Interior Design/Architectural Firm
Client profile - DJDC is a 42-year old architectural firm specializing in interior architecture for corporate facilities across the country. As an EDWOSB, they currently hold contracts with companies such as Chevron and Aetna. DJDC enables their clients’ corporate facilities and real estate teams to meet their financial goals by reducing real estate costs, providing office space which is efficient and functional, and minimizing square foot per person.
Challenge – As a small architectural firm in a male dominated industry the woman owned certification (WBENC) is an asset to the firm getting national project work. The challenge was the process to be recognized by the national companies to be included in the selection for projects. Read more.
Client profile - ASSET STEM Education™ is a national education improvement nonprofit. They foster STEM fluency and college/career readiness by providing all educators of students Pre-K through career with highly effective professional development, hands-on educational materials and consulting services. Each year their programs impact more than 7,000 educators and 225,000 students both inside and outside of the classroom.
Challenge – ASSET determined a new strategy needed to be developed to generate revenue as an existing national grant was to expire. Read more.